Your Online Reputation – using Facebook, LinkedIn and Twitter

Online Reputation and Personal Branding

Your online reputation is extremely valuable.  Employers will check to see what they can find out about you.

What can others see about you?

What will they find when they search for you online?  Google yourself.  What did you find? If you find something that you don’t want an employer to see you need to start working to improve your online reputation.  Some tips to get you started:


- Adjust your privacy settings – today!  If you don’t want an employer to see what you post on Facebook make it impossible for them to find it.

- It is not a myth – people do lose their jobs and/or do not get selected for jobs because of what employers find on Facebook.

- Facebook is a website for personal networking with friends and should not be mixed with professional networking.

- If you want to follow employers – do it on LinkedIn, not Facebook.


- Anyone who is serious about getting a job should have a LinkedIn profile.

- Employers spend hours every day on LinkedIn searching for prospective employees to approach – if your profile is not there they won’t know that you exist – simple as that.

- Your profile should have :

  • Professional looking profile photo.
  • A headline that lets them know instantly what you are studying and what your immediate career aim is.
  • Brief details of past jobs
  • Your Skills and Expertise listed in the LinkedIn keywords format – make sure that you are including all of the buzzwords related to your  industry in this section
  • Regular updates to show that you actually use it
  • At least 60 Connections to leverage the Linkedin networking capabilities
  • Membership of at least 5 relevant Groups


Set up a Twitter account in your full name that you use just for following employers, jobs news sources and influencers in your area of study/ industry.  Twitter is an extremely valuable source of career and jobs information.  You do not have to tweet at all on this account – just follow the information.  If you do tweet make sure it is something you wouldn’t mind an employer seeing.

If you want to keep in touch with friends via Twitter set up  another Twitter account for following friends and tweeting photos of what you did last night and don’t use your full name in the Twitter handle.

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